Psychological Mechanism of the Media Influence

Authors

  • Jose Mathews Christ College, Bangalore-29.

DOI:

https://doi.org/10.12724/ajss.5.3

Abstract

Media has a highly influential purpose in our lives. In all spheres of our lives media makes its impact knowingly or unknowingly. The psychological mechanism underlying the process of influence is an interesting area of investigation. A general model of influence which specifies the exact nature of activation of cognitive and emotional systems is suggested. Further elaboration of the model and instances of the impact of media are part of the paper.

Author Biography

Jose Mathews, Christ College, Bangalore-29.

Lecturer, Dept. of Psychology.

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Published

2004-11-12