Detrimental Views on Perceived Risks and their Influence on Travel Decisions
DOI:
https://doi.org/10.12727/ajts.19.3Keywords:
perceived risks, perceived risk dimensions, travel decisions, travel decision makingAbstract
This study, therefore, proposes to identify and investigate the risk perception dimensions of tourists travelling from South India and to determine the influence that these dimensions can have on tourist behaviour. The primary data was gathered through a survey, involving a scheduled questionnaire. Based on the nature of the data collected, data analysis techniques such as Cross Tabulation, Independent Sample t-Test and One-way ANOVA Test were employed to identify characters of heterogeneity among tourist groups based on the risk perception dimensions.
References
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Sonmez, S., & Graefe, A. (1998a). Influence of Terrorism Risk on Foreign Tourism Decisions. Annals of Tourism Research, 25(1), 112-144.
Sonmez, S. F., & Graefe, A. R. (1998a). Determining future travel behaviour from past travel experience and perceptions of risk and safety. Journal of Travel Research, 37(2), 171-178.
Stone, R. N., & Gronhaug, K. (1993). Perceived Risk: Further Considerations for the Marketing Discipline. European Journal of Marketing, 27(3), 39-50.
Ankomah, P. K., Crompton, J., & Baker, D. (1996). Influence of cognitive distance in vacation choice. Annals of Tourism Research, 23(1), 138-150. Antony, J. K. (2016). Perceived Risks; Prominent Dimensions among Tourists from South India. Atna-Journal of Tourism Studies, 11(2), 61-79.
Barker, M., Page, S., & Meyer, D. (2003). Urban visitor perceptions of safety during a special event. Journal of Travel Research, 41(4), 345-355. Bauer, R. (1967). Consumer behavior as risk taking. In D. Cox (Ed.), Risk taking and information handling in consumer behavior (pp. 23 - 33). Cambridge: Harvard University Press.
Brooker, G. (1984). An assessment of an expanded measure of perceived risk. Advances in Consumer Research, 11, 439-441.
Chandler, J. A., & Costello, C. A. (2002). A Profile of Visitors at Heritage Tourism Destinations in East Tennessee according to Plog's Lifestyle and Activity Level Preferences Model. Journal of Travel Research, 41, 161-166. Cohen, E., & Cooper, R. L. (1986). Language and Tourism. Annals of Tourism Research, 13, 533-563.
Coshall, J. T. (2003). The Threat of Terrorism as an Intervention on International Travel Flows. Journal of Travel Research, 42, 4-12. Dolnicar, S. (2005). Understanding Barriers to Leisure Travel: Tourist Fears as a Marketing basis. Journal of Vacation Marketing, 11(3), 197-208.
Dowling, G. R., & Staelin, R. (1994). A Model of Perceived Risk and Intended Risk-handling Activity. Journal of Consumer Research, 21, 119-134.
Fletcher, J., & Morakabati, Y. (2008). Tourism Activity, Terrorism and Political Instability within the Commonwealth: The Cases of Fiji and Kenya. International Journal of Tourism Research, 10(6), 537–556.
Hofstede, G. (1983). The Cultural Relativity of Organizational Practices and Theories. Journal of International Business Studies, 14(2), 75-89. Hofstede, G. (1984). Culture's consequences: International Differences in Work-Related Values. Beverly Hills, California: Sage Publications, Inc. Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations. California: Sage Publications. Jacoby, J., & Kaplan, L. (1972). The components of risk perception. In M. Venkatesan (Ed.), Proceedings of the 3rd annual conference (pp. 382-393). Champaign: Association for Consumer Research. Kaplan, L., Szybillo, G., & Jacoby, J. (1974). Components of Perceived Risk in Product Purchase: A Cross-validation. Journal of Applied Psychology, 59(3), 287-291. Kozak, M., Crotts, J., & Law, R. (2007). The Impact of Perception of Risk on International Travellers. International Journal of Tourism Research, 9(4), 233-242. Laroche, M., McDougall, G. H. G., Bergeron, J., & Yang, Z. (2004). Exploring How Intangibility Affects Perceived Risk. Journal of Service Research, 6(4), 373-389. Lepp, A., & Gibson, H. (2003). Tourist roles, perceived risk and International Tourism. Annals of Tourism Research, 30(3), 606-624. Mitra, K., Reiss, C., & Capella, L. (1999). An Examination of perceived risk, Information search and behavioral intentions in search, experience and credence services. Journal of Services Marketing, 13(3), 208-226. Mazursky, D. (1989). Past Experience and Future Tourism Decisions. Annals of Tourism Research, 16, 333-344. Mitchell, V.-W., Davies, F., Moutinho, L., & Vassos, V. (1999). Using Neural Networks to Understand Service Risk in the Holiday Product. Journal of Business Research, 46, 167-180.
Mitra, K., Reiss, M. C., & Capella, L. M. (1999). An Examination of Perceived risk, information search and behavioral intentions in search, experience and credence services. Journal of Services Marketing, 13(3), 208.
Moutinho, L. (1987). Consumer behavior in tourism. European Journal of Marketing, 21(10), 05–44.
Nickerson, N. P., & Ellis, G., D. (1991). Traveler Types and Activation Theory: A Comparison of Two Models. Journal of Travel Research, 26-31.
Peter, J. P., & Ryan, M. J. (1976). An Investigation of Perceived Risk at the Brand Level. Journal of Marketing Research, 13, 184-188. Plog, S. (1994). Developing and Using Psychographics in Tourism Research. In J. R. B. Ritchie & C. R. Goeldner (Eds.), Travel, Tourism, and hospitality Research: A Handbook for Managers and Researchers John Wiley & Sons (2nd ed.). Richter, L. K. (2003). International Tourism and Its Global Public Health Consequences. Journal of Travel Research, 41, 340-347. Reisinger, Y., & Mavondo, F. (2005). Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception. Journal of Travel Research, 43(3), 212-225. Roehl, W. S., & Fesenmaier, D. R. (1992). Risk Perceptions and Pleasure Travel: An Exploratory Analysis. Journal of Travel Research, 17-26. Shin, H. C. (1998). The Hierarchical Effects of Perceived Constraining Attributes Influencing tourists' travel decision process. Unpublished Ph.D., The Pennsylvania State University.
Sonmez, S., & Graefe, A. (1998a). Influence of Terrorism Risk on Foreign Tourism Decisions. Annals of Tourism Research, 25(1), 112-144.
Sonmez, S. F., & Graefe, A. R. (1998a). Determining future travel behaviour from past travel experience and perceptions of risk and safety. Journal of Travel Research, 37(2), 171-178.
Stone, R. N., & Gronhaug, K. (1993). Perceived Risk: Further Considerations for the Marketing Discipline. European Journal of Marketing, 27(3), 39-50.
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Published
2018-01-01
How to Cite
Antony, J. K., & Thomas, J. (2018). Detrimental Views on Perceived Risks and their Influence on Travel Decisions. Atna Journal of Tourism Studies, 13(1), 29-46. https://doi.org/10.12727/ajts.19.3
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