A Study on the Factors Influencing Online Purchase

Abstract

Shopping is the second nature of modern mankind. Shopping has seen evolution and revolution over the period of time. One of the biggest revolutions that the world has seen in the shopping process is the advent of the internet. The Internet has changed the way we buy our things today. It has changed how the businesses perform and also the way the customers purchase the product and services of the business concerns. Online purchasing is the in-thing now. It is the millennial way of thinking and way of purchasing. Even the Indian scenario has seen and felt this transformation. Indian online business has a yearly development of 35% from 2009 to $28 billion every 2016 and furthermore it is normal that they will reach $70 billion by 2020. Online business gives preferences to both the Business supplier and buyers. For the business it is less demanding to advertise a specific item with ease and furthermore the item effectively achieves the worldwide market. For the purchasers they can purchase items from home, so no repetitive work in purchasing and they can exchange at their convenience. Web based business hence has a more prominent advantage given it is extremely secure. This research paper aims to examine the online buying behavior of consumers. The paper also attempts to study the factors influencing such online purchase.