Vol. 23 No. 2 (2024): Ushus: Journal of Business Management

67

Published: 2024-07-05

Editorial

Editorial

Pramila S.

v-viii
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Articles

Studying Cart Abandonment, Online Purchasing Behavior, Influences and Customer Preferences

R Mythili

1-16
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Analysis Of Impact Of Digital Financial Services Among College Students On Financial Literacy

M. Manikandan, S. Subalakshmi

17 - 24
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Influence of Digital Marketing Communication: Gen Zers Behavioural Perspective

M Uma Maheswari, Biji Jose

25 - 38
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Impact of Technology on the Financial Performance of Indian Commercial Banks

S Jayalakshmi, R Mythili

39 - 54
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Problems And Prospects of Women Entrepreneurs in Kanyakumari District

N Rekha

55 - 65
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