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  3. Vol. 23 No. 2 (2024): Ushus: Journal of Business Management

Vol. 23 No. 2 (2024): Ushus: Journal of Business Management

67

Published: 2024-07-05

Editorial

  • Editorial

    Pramila S.
    v-viii
    • PDF

Articles

  • Studying Cart Abandonment, Online Purchasing Behavior, Influences and Customer Preferences

    R Mythili
    1-16
    • PDF
  • Analysis Of Impact Of Digital Financial Services Among College Students On Financial Literacy

    M. Manikandan, S. Subalakshmi
    17-24
    • PDF
  • Influence of Digital Marketing Communication: Gen Zers Behavioural Perspective

    M Uma Maheswari, Biji Jose
    25-38
    • PDF
  • Impact of Technology on the Financial Performance of Indian Commercial Banks

    S Jayalakshmi, R Mythili
    39-54
    • PDF
  • Problems And Prospects of Women Entrepreneurs in Kanyakumari District

    N Rekha
    55-65
    • PDF

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