Film Tourism for Heritage Conservation and Promotion

The Case of Nrityagram, the First Indian Dance Village

Authors

  • Priyakrushna Mohanty Assistant Professor, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India
  • Anila Thomas Assistant Professor and Head, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India
  • Harshitha Pudota Undergraduate Student, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India
  • Meghna Deka Undergraduate Student, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

DOI:

https://doi.org/10.12727/ajts.24.3

Abstract

Film tourism has been recognized as a key instrument in the process of destination development and co-creation of tourist experiences. The promotion of any destination through films can result in attracting more visitors and subsequently, formulation of policies favoring that destination which aid in the conservation and promotion of the tangible and intangible cultural heritage of the place. In this context, this article analyses the case of Nrityagram, a village formed by the international community of Indian classical dancers. The work highlights the possibility that if promoted as a film tourism destination, Nrityagram can contribute to the promotion and conservation of Indian cultural dance, a form of intangible heritage. The work is primarily qualitative in nature and draws upon existing literature as well as the experiences gained from the field visit made to the said site.

Author Biographies

Priyakrushna Mohanty, Assistant Professor, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

Assistant Professor, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

Anila Thomas, Assistant Professor and Head, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

Assistant Professor and Head, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

Harshitha Pudota, Undergraduate Student, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

Undergraduate Student, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

Meghna Deka, Undergraduate Student, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

Undergraduate Student, Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru, India

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Published

2020-07-01

How to Cite

Mohanty, P. ., Thomas, A. ., Pudota, H. ., & Deka, M. . (2020). Film Tourism for Heritage Conservation and Promotion: The Case of Nrityagram, the First Indian Dance Village. Atna Journal of Tourism Studies, 15(2), 49-66. https://doi.org/10.12727/ajts.24.3