Vol. 21 No. 1 (2022): Ushus Journal of Business Management

58

Published: 2022-07-03

Editorial

Editorial

Suresh G

v-vi
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Articles

Influence of Celebrity Endorsements on the Purchase of Ice Cream during Covid Pandemic

Avil Saldanha

01 - 16
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Power of 280: Measuring the Impact of Elon Musk's Tweets on the Stock Market

Sanjeev Metta, Nidheesh Madhavan, Krishnamoorthy Krishnamoorthy Narayanan

17 - 43
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Impact of Outward FDI on Firms’ Productivity in the Steel Industry: Evidence from India

Sukanya Ram

45 - 65
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Stability Mapping for Risk Management in Banking Companies

Suresh Kumar

67 - 78
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A Review of Central Bank Digital Currencies

Amitoj Singh, David Parapallicherayil John, Arun Pattamookkil Jacob

79 - 95
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