An Assessment of the Activeness Factors of Tourists Visiting Southern Karnataka
This study is pivotal in understanding the segmentation of activities that tourists‟ are engaged in during their visit to the regions of Southern Karnataka. The study covers the regions of Kodagu, Bengaluru and Mysuru where a survey was conducted in the popular attractions of the destinations to understand the integrities of the activities that the tourists engage in during their visit to the destination. The study conducts a factor analysis on the various activities and arrives at the prospect that there are predominantly five major factors that draw tourists to be engaged in the region of South Karnataka. The study contributes to the knowledge that once the activities are gathered it can also be used in the assessment of what activities to develop and suggest improvements to existing destination features to enhance the tourism growth in the region.