An Assessment of the Activeness Factors of Tourists Visiting Southern Karnataka

Abstract

This study is pivotal in understanding the segmentation of activities that tourists‟ are engaged in during their visit to the regions of Southern Karnataka. The study covers the regions of Kodagu, Bengaluru and Mysuru where a survey was conducted in the popular attractions of the destinations to understand the integrities of the activities that  the  tourists  engage  in  during  their  visit  to  the destination. The study conducts a factor analysis on the various activities and arrives at the prospect that there are predominantly five major factors that draw tourists to be engaged  in  the  region  of  South  Karnataka.  The  study contributes to the knowledge that once the activities are gathered it can also be used in the assessment of what activities  to  develop  and  suggest  improvements  to existing  destination  features  to  enhance  the  tourism growth in the region.