Detrimental Views on Perceived Risks and their Influence on Travel Decisions
Keywords:perceived risks, perceived risk dimensions, travel decisions, travel decision making
This study, therefore, proposes to identify and investigate the risk perception dimensions of tourists travelling from South India and to determine the influence that these dimensions can have on tourist behaviour. The primary data was gathered through a survey, involving a scheduled questionnaire. Based on the nature of the data collected, data analysis techniques such as Cross Tabulation, Independent Sample t-Test and One-way ANOVA Test were employed to identify characters of heterogeneity among tourist groups based on the risk perception dimensions.
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